Kove Hard Tea

SCOPE:

Creative Director, Market Strategy & Rebrand

Kove- Hard Yerba Mate is a San Diego Alternative Craft Beverage brand that positions itself alongside creatives and makers. The flavors are beautifully crafted and artfully considered, so the brand aimed to capture the interest of consumers that appreciate an unexpected and hand-made product.

COLLABORATORS:

Christine Flannigan - Design, Research, Direction, Packaging, Copywriting

Clay Summers - Design, Design Research, Rebrand Packaging

Isreal Palacio - Photography